Per Person Check Average $ Average # of Guests per Check eClub Size Average Discount Amount of email Coupon $ Average Food Costs % Redemption Rate % Percentage that would have come in anyway % Over a full year Total Profit:  ..........ROI:  (Using only the Welcome, Birthday and Anniversary emails) Total Profit:  ..........ROI:  (The above plus one additional visit per year for each eclub member generated by your email campaigns)

*ROI (Return on Investment) is based on the Advanced Package investment

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