You've decided you want to use email
marketing and create an eClub for your restaurant (which is
why you are here). In order to do that, 3 things have to happen
that we will help you with.
The first step is collecting your guests email addresses.
One of the questions many of our clients have when they start
is will my customers give me their email. Well, they will as
long as certain conditions exists.
1.) They want to make sure you're not selling
or sharing their information with, say, the local insurance
man. And
2.) They need a good reason to give you their email
address.
If you notice on our sign-up
cards (Advanced and Premium plans
get 500 free cards) it says in plain English "We
will not share or sell your information". This sets
the customer at ease on the first point.
To the second point,
your "Welcome
to our eClub" email needs to have an offer (Not absolutely necessary
but it's only fair). Whether it's a free dessert, 1/2 price
appetizer, free beer...whatever the offer, it's what
you have decided is a fair exchange for the customer sharing
their email address.
We will work with you to help train your wait staff
in the correct way to present the sign-up cards
to collect the information.
We will also help you in setting up your web page to
collect customer information from your web site visitors.
While you are building your database we will be creating
your email look. It could be similar to your web site or
something completely different. We work with you until you're happy
with the design.
With all 3 of our plans your guests will automatically
receive:
* An eClub welcome announcement
* A happy birthday email
* A one year eClub anniversary email |
After that, depending on the plan your select,
you can send
out emails with some type of communication like:
* New menu items or specials
* Holiday features and hours
* Promotional events
* Advertise wedding packages
* Advertise banquet and catering services |
And really, it's not always about the message you send,
it's about touch marketing. You're touching your customers,
keeping your name fresh in their mind, so when they are deciding
where to eat your restaurant always falls
into their decision making process. Touch Marketing!
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* Build a database of your customers.
It's gold!!!
* Touch Marketing: Create an ongoing communication stream
* Send impactful, actionable and measurable communications
* Create lasting customer loyalty
* Increase visit frequency
* Increase Sales |
By using Remarkable Buzz you are making
an investment that will generate more sales!
We're above all, committed to your success. We
partner very closely with our clients to ensure that your
email marketing campaigns are successful. We are committed
to your success!
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